Last month I received a curious email from the marketing company Campfire regarding a special promotion for the upcoming NIGHTSHADE by Andrea Cremer. Here is a snippet from the email:
We're about to start an online campaign for Andrea Cremer, author of the upcoming novel, Nightshade, and she mentioned you might be interested in being part of the experience. In a few weeks we'll kick things off by sending a small group of people a direct mail piece (something very cool) that ties into the world of Nightshade. If you're interested in being part of the experience, we would need a mailing address and the sooner we get it the better, since we're making these items personalized.
I had completely forgotten about that email until this morning when I found a rather unusual box that got delivered to my house. Inside was a long rectangular box (the kind that long stemmed roses usually come in) tied with a dark purple ribbon and a tag that said “An Invitation.” I had no idea what this was or I would have snapped some pictures before tearing into it. Fortunately, Pop Culture Junkie had more restraint and she posted pictures from her similar package.
Inside buried in hundreds of curled stripes of some poor unfortunate book was a single Calla lily tied with more ribbon on which a large golden key was threaded. The key was actually a thumb drive and this is what was on it…
How cool is that? I don’t know how many of these mystery packages went out, but to create personalized videos for each one? I’m flattered and more than that, I’m intrigued and crazy curious about NIGHTSHADE by Andrea Cremer. You can visit Shay's facebook page at facebook.com/shadowshay for more episodes & check out the official book site http://nightshadebook.com/ for details on how to find yourself a character in the Nightshade universe!
The book itself isn’t available until October 19th, but I’m going to pass along my ARC to one of you as soon as I read it (which is going to be right after I finish this post).
Giveaway
One ARC of NIGHTSHADE by Andrea Cremer
Description
Calla Tor has always known her destiny: After graduating from the Mountain School, she’ll be the mate of sexy alpha wolf Ren Laroche and fight with him, side by side, ruling their pack and guarding sacred sites for the Keepers. But when she violates her masters’ laws by saving a beautiful human boy out for a hike, Calla begins to question her fate, her existence, and the very essence of the world she has known. By following her heart, she might lose everything - including her own life. Is forbidden love worth the ultimate sacrifice?
Giveaway Guidelines
- Open to US only
- Leave a comment that includes:
- Tell me what you think about this unique marketing campaign or What do you think about Shay’s Shadow Days episode?
- A way to contact you if you win
- Entries must be received by Midnight MST on September 17th.
Interested in offering a giveaway on All Things Urban Fantasy? CONTACT ME
That is an incredibly unique and creative way to market a book! It's that kind of ingenuity that certainly piques my curiosity about her writing and her book. The personalization really says something about being committed to quality too. I mean, I bet they could have sent out even more mystery packages that were generic, but the impact wouldn't have been the same.
ReplyDeleteThis makes you take notice.
Very, very cool. And I'm VERY interested in this book!
ciara at ciaradallas dot com
How fun and unique. Great marketing!
ReplyDeleteI think this is a real fun marketing idea. I have never seen another author do this, so that's new!
ReplyDeleteLittopandaxpress(at)yahoo(dot)
thanks for the giveaway.
That is SO cool...wahhhhhhhhhh I want one!!!
ReplyDeleteDefinitely in, would love to read this one =)
willowwind@gmail.com
I think the episode was great! What a cool and unique thing to do!
ReplyDeleteI'm in the US and email is: brk.nlssn@gmail.com
How cool was that, it was totally awesome! I'll be joining the facebook page! Definitely count me in!
ReplyDeleteDottie
gymmom_027@yahoo.com
Wow! That's amazing. It would be so awesome to have something like that arrive on your doorstep. A million points to them! Thanks.
ReplyDeletemy1blog17@yahoo.com
That is so kool! I got the same email, can't wait to receive my package!
ReplyDeleteAwesome publicity concept!
I think this form of marketing is way more interesting and exciting than the commercials you see on TV. Shay's super cute. Looking forward to the next episode!
ReplyDeleteI think that this type of creative marketing campaign is so very cool. I hope to someday be part of one. I can't wait to see what happens!
ReplyDeletemrsderaps @ hotmail . com
its a very creative marketing campaign for sure deff need their props and that eppisode deff cool too will be checking it out even more later on
ReplyDeleteplease count me in
mortalsinn@yahoo.com
Ok that's definitely a clever marketing scheme! I'd certainly be even more interested after receiving something like that.
ReplyDeleteThanks for the giveaway, btw, this book is one I've been anxious to read!
literaryobsession[at]me[dot]com
Yeah I agree that it's a great marketing scheme especially the personalized part. This book looks so good.
ReplyDeleteI can't wait to read it and hope to win so I don't have to wait until October.
Thanks,
geckyboz@gmail.com
I think it is great - wish they had called me! I have wanted this book ever since I saw the cover. Maybe I just want that hair color. Fangs, Wands and Fairy Dust
ReplyDeletesteph@fangswandsandfairydust.com
That is an incredible way to promote a book, really innovative.
ReplyDeletelittlelamblst (at) yahoo (dot) com
That is the coolest thing I have ever seen. What great marketing. That very much impresses me.
ReplyDeleteI think it's a great marketing campaign! What could be better than a personal message to someone who is then going to use that for promotion. It's fun and original!
ReplyDeletejlelliott08 AT gmail DOT com
That is a very unique marketing strategy. The best part is that's it's personalized. Very cool idea.
ReplyDeletegosia727(at)gmail(dot)com
An incredibly awesome promotion! The video was awesome! It's a very unique way of promoting a new book! I am absolutely DYING to read this!! Entering contests left and right and having zero luck! October 19 is too far off for me!! I am so in!
ReplyDeletejessbess2505[at]yahoo[dot]com
I think this is a very unique and amazing marketing campaign!! I am even more excited (if possible) about Nightshade now! I like how we are getting to know a bit about Shay's background. =) So cool that it was personalized to you!!
ReplyDeleteangelgirl122193[at]aol[dot]com
Its a pretty cool and unique marketing campaign. Looking forward to seeing how it all plays out and of course reading the book.
ReplyDeletebacchus76 at myself dot com
Well if it gets your attention then it worked that is what marking is for grabiing your Attention.
ReplyDeleteI'm a follower of this blog Via GFC
sasluvbooks(at)yahoo.com
I think its very personal and makes it very original. The episode is also very interesting... i like mystery and intrigue..
ReplyDeletegperez11 (at) dusty (DOT) tamiu (DOT) edu
I wonder how much money was spent on this marketing stuff? Pretty cool and thoughtful.
ReplyDeletethebooklass (at) gmail (dot) com
That is an ingenious marketing campaign. I've never seen anything like it. And how cool to get it personalized like that. Makes me feel like you should be in the movie Clue or something, but ya know, without the comedy/deaths and such.
ReplyDeletechristinaferko(at)gmail(dot)com
I think this is a unique way to create buzz about the book and I think it's an awesome idea. Anything that gets people talking and more aware of the book before it's released is great.
ReplyDeleteBarbed1951(at)aol(dot)com
Wow what a unique and fun way to promote the book!
ReplyDeleteI read this recently and really liked it (except for the killer of a cliffhanger lol). Hope you enjoy it as much as I did!
This comment has been removed by the author.
ReplyDeleteum, WOW?!
ReplyDeleteThat is so very cool and unique way to market! How did they think of it?
I think that this marketing is an amazing way to tie the literary world with the digital world. Talk about marketing to your audience! Can't wait to read it.
ReplyDeleteSarah
pbear77sf@yahoo.com
They definitely put a lot of work in it and it shows! Just the effort makes me want to read it.
ReplyDeletespettolij AT gmail DOT com
That is a seriously cool marketing campaign. Definitely one that people will remember and talk about for a while.
ReplyDeletelastrideusa AT yahoo DOT com
It is quite unique. I know if I got one, I would read whatever book it was about. Then I would tell everyone about it. Word of mouth advertising is always great.
ReplyDeletetwoofakind12@yahoo.com
Wow the way they marketed, it makes the book stand out for a reviewer. I couldn't watch the video, I live in the toolies with internet service that has much to be desired. I'm looking forward to your review, Nightshade has been on my wish list.
ReplyDeleteGreat marketing tactic. Please enter me in contest. Tore923@aol.com
ReplyDeleteI can't watch the video either because I still have *GASP* dial-up.
ReplyDeleteBut I can't wait to read it.
audie(at)wickerness(dot)com
Whoa... that's awesome! I am seriously jealous! :D
ReplyDeleteMan, I'm just amazed, I've never even heard of anything that awesome before!
novapsych674 at aim dot com
Awesome! I like that someone put a lot of thought into creating a campaign like this. It's a great way to make a book stand out and make reader's wonder what is so special about the story that it deserves such fan fare. Wow.
ReplyDeleteThat's awesome! Definitely attention getting- isn't that the point?
ReplyDeleteWhat a unique advertising campaign! Nightshade is going to be awesome - I am really looking forward to it.
ReplyDeletekennifernjennyatgmaildotcom
I think that's really cool! Vlogs! What a great way to get to know a character! I can't wait to read Nightshade!
ReplyDeleteThanks for the chance to win!
ivy(at)ivyhawthorn(dot)com
Really interesting market campaign, it stands out. If that's a spooking mansion, ship me over!
ReplyDeleteSo excited for Nightshade, been waiting for it since May! Thanks for the chance to win!
goldeneyeddragon@gmail.com
I love the unique marketing, it definitely gets you interested!
ReplyDeletemaddie.mcphail@gmail.com
How cool! I love that they personalized it to you. Impressive. :0) And I like the idea of bringing the story to life by making videos. Now I really want to know what's going on and who the shadow was in the 2nd episode. Spooky! Heh.
ReplyDeleteThanks!
librarygrinch at gmail dot com
I think that this kind of marketing reminds me of the way that advertised for True Blood, and it was kind of neat trying to find different 'episodes' throughout the web, kind of like a huge puzzle.
ReplyDeletedragonsage@windstream.net
Definitely a great marketing strategy. Keeps you wanting more! :D
ReplyDeleteblissfulrains(at)yahoo(dot)com
Wow! That is really awesome. I have never heard of anything being done like that before. That's very original and exciting. I would love to go home to find a package like that waiting for me. That's really good marketing for the book and movie. Calla Lilies are so pretty.
ReplyDeletejen72684(at)hotmail(dot)com
Definitely different and fascinating. Kind of like going on a scavenger hunt.
ReplyDelete(\___/)
(='.'=)
(")_(")
alterlisa AT yahoo DOT com
http://lisaslovesbooksofcourse.blogspot.com
Aloha!=)
ReplyDeleteI think this marketing campaign is smart. There is not much going on right now and many of us book fanatics will devour the chance to play and follow along.
On the flip side I think it's somewhat hard because now the character has a face and for someone like me I love to create my own image.
All in all... I am definitely loving it.
Mahalo.
lllinthe808ATgmailDOTcom
I love myself book trailers but this little interactive type with a character talking to you is pretty creative and neat.
ReplyDeletenalynboni AT gmail DOT com
Totally Awesome....
ReplyDeletefollower
vidishamun@gmail.com
I looked at the pictures and I think it's pretty freakin neat! :D Very pretty also.
ReplyDeletebmweida at yahoo dot com
Wow, that is inventive and shows they put a lot of time into it. I hope the book is worth it.
ReplyDeletelovemybabysquid@yahoo.com
That is just the coolest idea ever. What a great way to get people excited about the release. I'm looking forward to reading this myself. I love the cover, and the description has me very intriqued.
ReplyDeleteheatwave96(at)hotmail.com
I think it is a wonderful idea, very creative and inventive.
ReplyDeletemoiraethefates@gmail.com